Mercedes-Benz National Pre-Owned Specials

With strict eligibility criteria, a rigorous inspection and certification process, and a comprehensive factory-backed limited warranty, the Certified Pre-Owned Program is truly a smart way to get into a Mercedes-Benz. For years, the Mercedes-Benz Certified Pre-Owned Program has offered the value you expect, the quality you demand, and the confidence you deserve. Take advantage of special financing on Mercedes-Benz Certified Pre-Owned vehicles, exclusively through Mercedes-Benz Financial. Certified Pre-Owned. Unlike any other. MY 08/09 C-Class- 1.99% for 66 Months MY 08/09 E-Class- 1.99% for 36 Months MY 08/09 CLK-Class- 1.99% for 36 Months MY 08/09 SLK-Class- 1.99% for 36 Months MY 08/09 CLS-Class- 1.99% for 36 Months MY 08/09 M-Class- 1.99% for 36 Months MY 08/09 GL-Class- 1.99% for 36 Months * Qualified customers only. 1.99 percent APR for 66 months at $16.01 per month, per $1,000 financed applies to Mercedes-Benz Model Year 2008 and 2009 Certified Pre-Owned C-Class vehicles. 1.99 percent APR for 36 months at $28.64 per month, per $1,000 financed applies to Mercedes-Benz Model Year 2008 and 2009 Certified Pre-Owned E, CLK, SLK, CLS, M and GL-Class vehicles. Excludes leases and balloon contracts. Available only at participating authorized Mercedes-Benz dealers through Mercedes-Benz Financial Services. Subject to credit approval. Must take delivery of vehicle between September 1, 2011 and October 31, 2011. Minimum finance term applies. See your authorized Mercedes-Benz dealer for complete details on this and other finance offers

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This is a rear seat entertainm​ent kit for a Mercedes. It is part of Capitol Automotive​s Liquidatio​n sale of Mercedes-Benz parts.

This is a rear seat entertainm​ent kit for a Mercedes. It is part of Capitol Automotive​'s Liquidatio​n sale of Mercedes-Benz parts.

Mercedes-Now CLS-Class

Groundbreaking,
breathtaking 4-door coupe design

Like every Mercedes-Benz coupe we sell at Capitol Imports Of Florence, it's sleek, poised and rakish. Like no car before it, the CLS-Class welcomes its four passengers through four inviting doors. Frameless door glass and a tautly arched roofline define a shape that slices through the air as deftly as its air-suspended chassis carves through corners

Sculpted lower bodywork leads both the eye and the wind around the seductive CLS-Class body. A deep front air dam with mesh grilles and LED Daytime Running Lamps flows into chiseled side sills and an aggressive rear valance. Dual polished chrome trapezoidal exhaust tips provide a brilliant finish and a reminder of the power within.  A hallmark of a Mercedes-Benz coupe has long been its exquisitely crafted 4-passenger interior. A full-length console divides the cabin into four comfort zones. Each seat is individually contoured for its sole occupant. And every detail, from the hand-finished wood and leather trim to its abundance of advanced features, is impeccably executed

A choice of four 5-spoke wheel designs all feature staggered-width sizing. The rear wheels are 1" wider than the fronts, to maximize grip under acceleration without sacrificing crisp steering feedback. Large 18" alloys are standard, while options include 19" wheels, as well as 18" or 19" AMG wheels in either of two Wheel Packages.

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Technology At Work

Scan The Code

As part of our on-going information series about Mobile Marketing, Capitol Imports of Florence is working to make our Mercedes Fans Of The Brand familiar with the different types of Mobile Marketing tools that we are now making available to help you stay connected with our products and services.  One that is gaining much attention is QR (quick-response) codes.  While not yet part of the mainstream here in the U.S., in Europe and Asia these codes are an everyday technology for consumers and retailers, and our research tells us it won’t be long before that’s also the case here.

To help you better understand, Think of QR codes as the barcodes currently read by the cashier at your local grocery store.  Those codes contain product information such as pricing, sku, inventory info, etc.; scanning the info enables them to move you quickly thru checkout, and if you are part of the grocery store loyalty/discount program, then it also uploads a history of your purchases to your account.  This allows the grocery chain to provide you with special offers related to the types of purchases you make, it helps them see how often you visit their store, and it helps them with inventory/purchasing management.

We think this it is a very cool touch for our customers with smart phones... Our Mercedes Dealership will be starting to incorporate the use of QR Codes, for both our service and sales Fans Of The Brand.  The QR codes will be used to make it easier for our customers to visit our website, link to our incentives and our service specials.  

Mercedes Now! 2011 ML Series (350-450-550)

Today on Mercedes Now we will look at the 2011 ML series from Mercedes, which include the 350, the 350 Blue-Tec, the 450 and the 550. Staring with the 350 this vehicle is in a class that others could only hope to compete. Offering unexpected agility and a generous array of amenities, the 2011 ML350 SUV offers stylish proof that utility and safety can coexist enthusiastically with performance and luxury. Ruggedly capable, truly versatile and every inch a Mercedes-Benz, it's a vehicle that feels at home anywhere you go.

• Unparalleled ride quality
• 268-horsepower, 3.5-liter V-6 engine
• Offered with 4MATIC all-wheel drive or rear-wheel drive
• 19-inch alloy wheels with all-season tires

Standard blue-tinted front door windows add a subtly modern look to the M-Class. Deep-tinted privacy glass in the rear doors, rear quarters and liftgate help keep the cabin cooler while adding to a sense of privacy for your passengers and cargo. The ML350 comes standard with stainless-steel front and rear skid plates, dual chrome exhaust tips, large 19-inch alloy wheels and polished aluminum window sill trim.

At the touch of a button, the tinted glass sunroof tilts up at the rear for ventilation, or slides open for a breezy view of the sky. An express feature fully opens or closes the roof with a single touch, and a manual sliding sunshade helps block out unwanted sunlight.

The ML550 leads with a muscular hood featuring powerful contours underscored by a silver-painted front grill, chiseled front bumper and multi-element headlamps that accentuate the vehicle's wide stance. Its dynamic profile conveys strength through taut, flowing lines, short overhangs and prominent wheel arches. And from the rear, the broad shoulders of the M-Class receive emphasis from the wraparound design of its taillamps and rear windows.

Featuring a color-LCD display, the Cockpit Management and Data (COMAND) system gives you convenient control of audio, video, hands-free calling and optional navigation functions. Many features can also be accessed via the integrated steering-wheel controls. Place and answer calls, and even access select phonebooks without taking your hands off the steering wheel with standard Bluetooth connectivity for hands-free calling. When your Bluetooth-compatible phone (1) is synched with the vehicle, just leave your phone in your pocket and enjoy hands-free conversations over the audio system. Optinal Enhanced Voice Control, part of the Premium 1 Package, lets you control the phone, audio and navigation using everyday phrases, such as saying city names rather than spelling them out. It even screens out "ums" and "ahs" and understands "yeah" for "yes."

Put a classic touch of luxury in your hands with a steering wheel accented with Burl Walnut wood to match the interior of the vehicle and trimmed in supple Premium leather. Supple, richly grained leather is hand-fitted to all seating surfaces, even the head restraints as well as the door trim inserts and front center armrest. Further adding to the warmth of the cabin, the glow of efficient, low-intensity LEDs help illuminate the console, footwells and interior door handles, to help make nighttime driving more convenient and passengers feel more secure. The ML350 is richly embellished with hand-polished Burl Walnut trim on the dashboard, center console and doors, lending the cabin a further air of refinement. Softly sculpted surfaces, rich materials and meticulous attention to every detail of both design and craftsmanship define the spacious, inviting and reassuring M-Class cabin. Controls are arranged for easy use, including crisp instrumentation and a column-mounted gearshift that leaves the center console open for ample storage and generous cupholders.

The industry's first 7-speed automatic transmission remains one of the most versatile automatics on the market. A wider range of closely spaced gear ratios delivers the ideal response for virtually every driving condition, which means smoother cruising, immediate acceleration, and thanks to two overdrive ratios, improved highway fuel efficiency, too. Its driver-adaptive programming monitors your driving style and adjusts its shift points to match, while paddle shifters on the steering wheel let you enjoy manual-style control whenever you wish. A pair of paddles strategically positioned behind the upper steering-wheel spokes allows you to manually upshift and downshift the 7-speed transmission with just a flick of your fingers.

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Social Media Marketing

The following post is a prime example of the coming age of Social Media, in terms of how it is effecting ecomomies. Read and develop a forward thinking about the future of Social Media marketing. 

Jeff Knittel • I facilitate a "Social Media 101" class and have witnessed both ends of the spectrum. Some dealerships are totally bought in and using Social Media effectively while other Dealers have the old school mentality, "if salespeople are on computers they are playing around", in fact some dealerships actually forbid it. The only thing I can say to those dealers is, "Remember Oldsmobile?" If you are not evolving and adapting to the current customer base in the market, you will fail.
The problem with Social Media from a Dealer's standpoint is that there is no instant gratification, Social Media is not about selling a vehicle "TODAY". It's about building relationships with your customers, it's about customer retention and keeping your customers engaged.
Generation Y is the "New" generation and will be both your customers and your employees, they are the most educated generation ever and also the most tatooed, pierced and technologically advanced. But if you don't think they can have an effect on your dealership and you want to totally dismiss them, think about this. What have they done to the newspaper industry? The recording industry? Technology?
Evolution is the key and I would suggest you be proactive and be a leader and a pioneer, don't sit back and let your competition pass you by!
One last note, if you watched 60 minutes on Sunday February 13th you would have seen the segment where Social Media actually caused the downfall of the Egyptian government....need I say more?

Mercedes Now – The All-New C-Class

Mercedes-Benz first launched its all-new C-Class sedan for the 2008 model year, complete with the brand's latest design language. Designed to compete with the BMW 3-Series, models in the U.S. range include the C300 and C350.

The new C-Class is a comprehensive modernization. The front and rear sections of this bestselling model have a more striking design. Together with the optional high-resolution color display in the instrument cluster, the new dashboard with its elegant, grained surface and prominent decorative trim emphasizes the premium character of the interior. Fuel consumption has been lowered by up to 31 percent. Efficiency-enhancing measures include new engines, the improved 7G-TRONIC PLUS automatic transmission and the ECO start/stop function. Ten new driving assistance systems ranging from ATTENTION ASSIST drowsiness detection to DISTRONIC PLUS proximity control are now available for this model series. The new-generation telematics include internet access and a 3D navigation display with plastic city views.

In the rough and tough world of upscale midsize cars, competition is as hot as ever. Reviewer favorites like the BMW 3-Series, Infiniti G and Hyundai Genesis mean that the Mercedes-Benz C-Class has to make up a lot of ground to stay competitive. But, reviewers are saying that the 2011 Mercedes is only getting better with age.

“The drive system and safety systems in the new-generation C-Class offer the comfort, efficiency and safety of our luxury vehicles. The new telematics generation connects the C-Class with the internet. Plus, with many significant details in the interior, the vehicle calls to mind the new CLS and sets totally new standards in its segment where value and quality impression are concerned”, remarks Dr Joachim Schmidt, Member of Mercedes-Benz Cars Management responsible for Sales and Marketing. This modernization of the interior is rounded off by the new telematics generation, which not only includes totally reworked displays; it also facilitates in-car internet access

If cachet appeals to you, then the C-Class should win you over in a heartbeat. With a unique look and a prominent grill decked out with the legendary three-pointed star, there’s no mistaking the C-Class for anything but a Mercedes-Benz. While there are plenty of elements borrowed from its six-figure S-Class sibling, the C-Class is priced with a wider range of buyers in mind.

Though much of the C-Class’s competition favors performance over luxury, the C-Class is weighted towards comfort. However, don’t count the C-Class out yet: the more-powerful C350 comes equipped with a robust engine that lets it run with the pack. It’s not going to win a drag race, but it’s still more than most consumers need on their daily commute.

Fogo Media Blog Posts

Fogo_Media_Blog_Posts.html Download this file

Great article about Social site relevance. Check it out!

via Fogozine for iPad

2011 Mercedes Benz e550 Convertible - Mercedes Now!

Mercedes Now - While so many other cars have moved towards folding-metal hardtops, the ‘E’ uses a traditional three-layer fabric top that powers down quickly with one button. That also means a reasonable 11.5 cu.-ft. trunk that loses less space when the roof is stowed than its rivals.

Perhaps the most aesthetically questionable new feature is Benz’ AIRCAP system, which is essentially an electronically activated spoiler that pops up off the windshield header to divert airflow over the cabin. It does work more deftly than the bulky screens and blockers that usually cover the rear seats in competitors’ models, but when deployed, looks a little foolish, especially in a brighter color.

At the launch of the 2011 Mercedes-Benz E-class convertible, the German carmaker brought along some classics from its past. We were thus reminded that golden oldies such as the 1971 280SE 3.5 were great four-place convertibles that could be hustled at reasonable speeds but couldn’t be considered sports cars.

The E-class cabriolet doesn’t feature a folding hardtop, using instead a traditional cloth roof that’s nearly an inch thick. The top is sealed well and seemed to be nearly as quiet at highway speeds as a metal roof. It takes about 20 seconds to furl and unfurl, with another five seconds added for all four windows to chug up or down. One benefit of the cloth top is that it allows for decent trunk space: 11 cubic feet with the top down and 14 with it up. That’s a great deal more commodious than the trunks of folding-hardtop convertibles when their tops are lowered.

Scorching acceleration meets sunny accommodations for four in the new E550 Cabriolet. Brimming with technological advances and innovative luxuries, it's also the most affordable V-8 4-seat convertible on the market. From its AMG-design lower bodywork to its paddle-shifted 7-speed transmission, every element of the E550 Cabriolet exudes power and control.

• 382-horsepower 5.5-liter V-8 engine
• 18-inch wheels and Dynamic Handling suspension
• Power all-season soft top

Technology At It's Best Mercedes Now

Mercedes-Benz mbrace Mobile Application allows you to access mbrace services from beyond the limits of your vehicle. Using your Apple iPhone® or BlackBerry®*, mbrace services are readily accessible at your fingertips. Whether you would like to remotely lock your vehicle parked miles away or make a service appointment at your preferred dealership, these innovative services and more are instantly available - wherever you may be.

The mbrace Mobile Application supports the following functions:

• Send2Benz (includes Drive2Friend)
• Remote Door Lock and Unlock
• Vehicle Finder
• Contact Assistance
  • Mercedes-Benz Roadside Assistance
  • Mercedes-Benz Customer Services
  • Mercedes-Benz Financial Client Care
  • Mercedes-Benz Concierge
  • View Dealer Information
• Find Local Dealer
• View Account Information

The Mobile Application is available on the Apple iPhone (models running OS 2.2.1 or later) and BlackBerry Curve (8300 series with GPS) and BlackBerry 8820 and 8830 (models running OS 4.5 or later). The latest list of compatible BlackBerry devices can be found at BlackBerry App World or in Owners Online. Download mbrace Mobile Application

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Mercedes Now

Recent press Release dated March 4, 2001 from Mercedes-Benz USA verifies that Now Is The Time to invest in piece of history.  Mercedes-Benz USA (MBUSA) has reported February sales of 16,176 vehicles, a 5.1 % improvement over February 2010 and the highest February volume since 2008. Mercedes Now are the local efforts of Capitol Imports Of Florence, Florence County Neighborhoods and Fans Of The Brand, to help encourage and educate local professionals, neighbors and current Mercedes-Benz owners to take a second look at Mercedes Now!  The sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – lead the pack with sales of 4,479, up 5.5% over February 2010.

Mercedes Now is just now another ad campaign, but a movement or shift to enlighten car enthusiast that this automobile has remained at the top of its class in durability, reliability and always worth the investment. The 9th generation E-Class continued its strong momentum with sales of 4,203, up 4% over February 2010. Mercedes Now has excited the market place with innovative technology, luxury and safety…..match by very few in the industry. MBUSA’s versatile SUV, the M-Class, followed in volume with sales of 1,924, up 16.3% compared to February 2010 while the compact GLK SUV trailed closely with sales of 1,853.

MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar. Mercedes Now still states to those owners who choose to make the investment, that “I have Arrived” At the high end, the iconic SL-Class was up 83.7%, followed by the commanding G-Class, up 40% and the CL flagship coupe increased by 35.1%.  The company also sold 83 of its supercar — the SLS AMG — bringing its year-to-date sales to 153.

Through Mercedes Now, we remind the enthusiast of what drives Mercedes to engineer vehicles to not just to pass countless trials of endurance, safety, comfort and performance, but to stand the test of time? It begins with the same passion and ingenuity that invented the first car, won the first auto race, and built an unmatched 125‑year legacy of driving innovation. Mercedes heritage is not just where they have been, though — it’s who they are. And it’s what inspires Mercedes-Benz to keep making new history, and to set the pace for an industry.

Mercedes Now

Try Our New "Mobile-To-Go"

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Try Our New "Mobile-To-Go"

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HATS OFF TO KRISTINA HERMAN! 2/17/11

 

Per customer (Mr. Raymond Campbell) comments during survey: I have heard a story or two about this dealership.  I came in and realized that none of those stories are true.   Kristina was great!  My experience was great and everyone was nice and on point!  I will be coming back.

    

KEEP UP THE GOOD WORK KRISTINA!!

 

New Applications Coming Soon!

Capitol Automotive is developing new inovated, interactive ways for our customers to receive great customer service. Our Sales and Service applications will make purchasing or servicing your new or pre-owned vehicle much more convient. Stay tuned for further updates.

2011 Mercedes-Benz C-Class C300 Luxury Sedan For Sale

    Our Price$45,920                     
Vehicle Details
Ext. ColorCuprite Brown
Int. Color Almond/Mocha
Stock Number BR138046 (Click Link To View Web Location)

Bodystyle 4 door Sedan, Engine 3.0L V-6 cyl, Engine 3.0L V-6 cyl, Transmission 7-Speed Automatic, City MPG 18, Hwy MPG 26
Contact Capitol Imports of Florence at (800) 811-2165 for Availability & Pricing Information.  We will not miss your business on Price or Product!  We have a large selection of Mercedes-Benz Cars & SUVs and World Class Customer Service.  If we don't have the exact vehicle you are looking for, we will find it for you!  Call Greg Thompson at (800) 811-2165 to find the Mercedes of you dreams!

Capitol Imports of Florence, an Award Winning Authorized Mercedes-Benz Dealership in Florence, South Carolina, sells and services New and Certified Pre-Owned Cars Trucks  and SUV's.

Final Day of "Beginning of Year Sale"

Tomorrow is the final day to receive major disounts and incentives on your next vehicle purchase.